De’Ja Williams | Creative Portfolio
CREATIVE ENTREPRENEUR · CONTENT & BRAND STORYTELLING
Ideas made personal.
Stories brought
to life.
I’m De’Ja Williams, the creative behind De’Ja Renee. I make original designs and share the stories behind them, with care for the details that help you understand the work. Start with a project below and take a closer look at how it came together.
About me · Case study · Assets · Newsletter · FAQ
Santa Rosa, California · Open to remote & hybrid opportunities
01 / SELECTED WORK
Come into my
creative world.
Every project starts with an idea. Here, you can see the finished work and open the notes to learn about the choices behind it.
DE’JA RENEE / DIGITAL PRODUCTS & BRAND DEVELOPMENT
A little world
with room to create.
De’Ja Renee is where I bring my creativity and business thinking together. I’m developing a digital-first brand around journals, books, and coloring, with handmade pieces shared through occasional releases.
Coming Into This World, a coloring mini pack from my Legend Collection, is one place to begin. It includes an illustrated cover and three coloring pages in a printable PDF. Download the file, print a page, and bring your own colors to it.
Behind the brand refresh
The goal
Help visitors understand what I make and find a clear next step, while bringing my handmade and digital work into one consistent brand.
My role & approach
I develop the products, shape the brand voice, and decide how to present the work. That means choosing images that show what you’ll receive and writing descriptions that help you know where to begin.
Where it stands
The four-page coloring mini pack is available through De’Ja Renee. The wider brand refresh and separate illustrated Legend storybook are in development.
What I’m learning
How to share the story behind a product while answering the practical questions: what’s included, how to use it, and what to do next.
Swipe or scroll sideways to explore. Select a photo for a closer look.
ORIGINAL DESIGN / HAND-PAINTED SHOES
Personality in every detail.
A pair of shoes can carry a story, too. I use color, composition, and hand-painted details to turn an idea into something someone can wear. Open the process notes for a closer look at the work.
Explore the creative process
My contribution: translating a visual idea into original artwork on a wearable surface, from color choices to painted details.
What it shows: hands-on design, attention to detail, and the ability to work within the shape and material of a product.
What I carry forward: the same care in composition and presentation informs how I approach digital content and product storytelling.
Explore my painted apparel
Swipe sideways to see both pieces. Select a photo to open it full size.
Swipe or scroll sideways to explore. Select a photo for a closer look.
HANDMADE DESIGN / CROCHET
From a strand to a statement.
With crochet, a strand becomes a shape, then a piece someone can make their own. I explore texture and fit through apparel and accessories, paying attention to the details you can see up close.
Explore the creative process
My contribution: creating crochet garments and accessories, and presenting finished pieces through product photography.
What it shows: material knowledge, patience, and creative range across apparel and accessories.
What I carry forward: showing texture and detail helps an audience understand the care behind a product before experiencing it in person.
CASE STUDY / MY OWN BRAND
Less Scroll.
More Color.
Helping someone see what they can make, and understand where to begin.
I developed this campaign for Coming Into This World, the printable coloring mini pack from my Legend Collection. It connects a simple invitation to color with the practical details a customer needs before downloading.
The starting point
The product needed a clear introduction: what it contains, how a digital download becomes a printed activity, and what the customer needs to bring. My goal was to connect the story and artwork with a straightforward next step.
Who it’s for
The campaign explores two possible motivations: making time for a hands-on creative break and returning to coloring for fun. These are audience hypotheses, not verified customer segments.
My role
For my own brand, I shaped the campaign direction, selected the product previews, developed the voice guide, and reviewed the copy and presentation. AI supported exploration and drafting; the portfolio distinguishes generated concepts from the actual product.
The choices behind the work
I used warm cream and earthy green to give the artwork room to stand out. The phrase “Less Scroll. More Color.” gives the campaign a simple focus. The description then explains the PDF format, page count, printing requirement, and supplies.
I tested the voice through a caption, an email, a product introduction, and a revision of an exaggerated claim. The direction became more thoughtful, caring, and helpful, with a light lyrical touch and clear starting points.
What is finished
The printable mini pack is listed in the shop. Campaign artwork, a sample newsletter, an FAQ, and revised product and portfolio copy have been prepared.
What I can measure next
No campaign performance results are claimed here. After launch, I can track product-page visits, purchases, and useful customer questions. Those responses will help me decide what to clarify or test next.
SELECTED ASSETS / OPEN EACH PIECE
The work,
ready for a closer look.
Each link opens the full-size work or its dedicated section. The project notes explain its purpose and the tools verified for that piece.
Campaign artwork
A saved Adobe Express design for the Coming Into This World mini pack. The piece brings the campaign message, actual watermarked product previews, and digital-format disclosure together.
Open the full-size campaign artwork ↗
Supporting illustration
A Firefly-generated pencil illustration exploring the brand palette and an approachable creative theme. This is supporting concept artwork, separate from the coloring pages customers receive.
Open the Firefly illustration ↗Read the sample newsletter · Explore the coloring mini pack, painted shoes, and crochet work
A NOTE TO LOOK FORWARD TO
From my world
to your inbox.
When you join my email list, look out for creative ideas, new releases, and thoughtful ways to get started. Here’s a peek at the care and color I’ll be sharing with you.
Subject: Your next page starts with color
Preview: Meet the printable mini pack from the Legend Collection.
THE LEGEND COLLECTION
Less Scroll.
More Color.
Choose a page.
Bring a bit of yourself to it.
Your colors belong here.
Hi there,
Coming Into This World includes an illustrated cover and three coloring pages in a US Letter PDF. Print a page, gather your favorite coloring supplies, and start wherever your eye lands.
There’s room to add more when you’re ready.
De’Ja
Want to stay in the loop? You can join my email list at the bottom of this page.
02 / THE PERSON BEHIND THE WORK
I make things.
And think about
how they connect.
I’m De’Ja, a creative entrepreneur and content creator who loves bringing ideas to life.
From handmade pieces to digital products, my work connects creativity, storytelling, and the experience of building my own brand. Motherhood and entrepreneurship shape my perspective and the care I bring to what I create.
I’m continuing to grow my marketing, creative strategy, and AI skills, and I’m excited to bring that curiosity and imagination to a collaborative team or client project.
My background in operations and training taught me to listen first, explain things clearly, and help people find a practical next step. I bring that same care to my creative work.
Connect on LinkedIn ↗03 / EXPERIENCE I BRING WITH ME
Creative thinking.
Practical follow-through.
Building a brand and supporting teams have given me different ways to understand people, products, and the work that connects them.
2020 — PRESENT
Founder & Creative Director
De’Ja Renee
I design original products, develop creative concepts, and manage brand presentation, website content, and customer relationships.
2022 — 2024
Franchisee Trainer &
Operations Consultant
Nick the Greek
I supported restaurant launches, trained franchise owners and teams, and helped with staffing, workflows, and operational planning.
04 / LEARNING WITH INTENTION
Growing the skills
behind the ideas.
I’m building on my creative foundation with marketing training and applied simulations, while exploring thoughtful ways to use AI in my process.
GOOGLE / CERTIFICATION
Google Ads Search
Issued June 20, 2026 · Expires June 20, 2027
HUBSPOT ACADEMY / CERTIFICATION
Inbound Marketing
Valid July 23, 2026 – August 21, 2028
STUKENT / COMPLETED SIMULATION
Digital Marketing Simternship®
Completed June 24, 2026 · Keyword strategy, KPIs, budget allocation, and ad optimization in a simulated environment.
STUKENT / COMPLETED SIMULATION
Social Media Simternship®
Completed July 6, 2026 · Audience targeting, content testing, social strategy, and performance analysis in a simulated environment.
Additional learning: advertising, branding, and digital marketing at Santa Rosa Junior College; paid search marketing through Climb Hire.
05 / LET’S CREATE SOMETHING THOUGHTFUL
Have an idea?
I’d love to hear it.
I’m interested in internships, full-time opportunities, and freelance projects in content, social media, and digital marketing. If you have a project or role in mind, tell me what you’re working on and where you could use support. I’d love to learn more.